According to a press release issued today, Crypto.com and UEFA have agreed that the largest digital asset platform will be the first and only global crypto platform partner and official global sponsor of the UEFA Champions League as part of a multi-year collaboration.
The first UEFA Champions League Crypto Platform Partner
According to reports, Crypto.com and UEFA will work to provide fans with unique experiences by creating memorable moments during matches and tying down football and crypto. The official global sponsorship will also include stadium activations, television collaborations, and creative advertising campaigns.
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, says, “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate […] This exclusive partnership … represents a significant step in our journey of engaging consumers through the most iconic global sporting events.”
This is Crypto.com’s latest hallmark relationship in sports and entertainment. Crypto.com has become one of the most well-known global brands, with over 100 million s, thanks to partnerships with iconic people, places, and events such as the Crypto.com Arena in Los Angeles, Formula 1, UFC, the FIFA World Cup Qatar 2022, and more.
